Transforming Student Acquisition for an Admissions-Focused Academy
Higher Quality Student Inquiries & Brand Authority
The Operational Bottleneck
ProRank was running disconnected ads across Google and social channels without a clear message. Ad spend was high, but inquiries were poor quality and admissions counselors spent hours disqualifying candidates who did not meet basic prerequisites.
Repositioning & Offer
We rebuilt the positioning from a generic coaching center to a career-advancement destination. Instead of advertising "cheap fees", we highlighted curriculum rigor, mentor credentials, and career outcomes.
Visuals & Storytelling
Produced structured video case studies with past alumni, high-clarity course breakdown carousels, and an interactive program suitability guide.
Funnels & Deployment
Deployed a full-funnel Meta Ads strategy targeting high-intent career transitioners, paired with a dedicated fast-loading application landing page with qualification filters.
Financial Outcomes
Student applications increased by 412% over three intake cycles while counselor call time was cut in half due to pre-qualified applicant intent.
Strategic Insight
When positioning leads with program credibility rather than discount pricing, student quality and conversion velocity both surge dramatically.